001379703 000__ 02542nam\a2200541\i\4500
001379703 001__ 1379703
001379703 003__ DLC
001379703 005__ 20211112003122.0
001379703 006__ m\\\\\o\\d\\\\\\\\
001379703 007__ cr\un\nnnunnun
001379703 008__ 210715s2021\\\\inua\\\\ob\\\\001\0\eng\d
001379703 010__ $$a  2021034406
001379703 020__ $$a0253059364$$q(electronic book)
001379703 020__ $$a9780253059376$$q(electronic book)
001379703 020__ $$a0253059372$$q(electronic book)
001379703 020__ $$a9780253059369$$q(electronic book)
001379703 020__ $$z9780253059390
001379703 020__ $$z9780253059383
001379703 040__ $$aNhCcYBP$$cNhCcYBP
001379703 042__ $$apcc
001379703 043__ $$an-us---
001379703 050_4 $$aHF5844$$b.G76 2021
001379703 08200 $$a659.1/52$$223
001379703 1001_ $$aGroskopf, Jeremy,$$eauthor.
001379703 24510 $$aProfit margins :$$bthe American silent cinema and the marginalization of advertising /$$cJeremy Groskopf.
001379703 264_1 $$aBloomington, Indiana :$$bIndiana University Press,$$c[2021]
001379703 300__ $$a1 online resource (x, 333 pages) :$$billustrations
001379703 336__ $$atext$$btxt$$2rdacontent
001379703 337__ $$acomputer$$bc$$2rdamedia
001379703 338__ $$aonline resource$$bcr$$2rdacarrier
001379703 504__ $$aIncludes bibliographical references and index.
001379703 5050_ $$aIntroduction: Advertising Looks at Cinema -- The Front Cover Medium: Lantern Slides, Temporality, and the Commercial Break -- Screen Sugar Pills: The Advertising Trailer and the Commercialized Intermission -- Watch This Space: Peripheral Advertising Through Technologies -- The Cinema Wants to Be Free: Parks, Tickets, and Advertiser-Funded Cinema -- Conclusion: Intemperate Proclamations.
001379703 506__ $$aAccess limited to authorized users
001379703 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
001379703 588__ $$aDescription based on online resource; title from digital title page (viewed on October 21, 2021).
001379703 650_0 $$aMotion pictures in advertising$$zUnited States$$xHistory.
001379703 650_0 $$aSilent films$$zUnited States$$xHistory.
001379703 650_0 $$aAdvertising$$zUnited States$$xHistory.
001379703 650_0 $$aSocial classes$$zUnited States$$xHistory.
001379703 650_0 $$aMarket segmentation$$zUnited States$$xHistory.
001379703 655_0 $$aElectronic books
001379703 7102_ $$aProQuest (Firm)
001379703 77608 $$iPrint version:$$aGroskopf, Jeremy.$$tProfit margins$$dBloomington, Indiana : Indiana University Press, [2021]$$z9780253059390$$w(DLC)  2021034405
001379703 852__ $$bebk
001379703 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6735748$$zOnline Access
001379703 909CO $$ooai:library.usi.edu:1379703$$pGLOBAL_SET
001379703 980__ $$aBIB
001379703 980__ $$aEBOOK
001379703 982__ $$aEbook
001379703 983__ $$aOnline