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001379765 001__ 1379765
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001379765 020__ $$a9781783305193 $$q(electronic book)
001379765 020__ $$a1783305193 $$q(electronic book)
001379765 020__ $$z9781783303830
001379765 020__ $$z1783303832
001379765 020__ $$z9781783303847
001379765 020__ $$z1783303840
001379765 040__ $$aNhCcYBP$$cNhCcYBP
001379765 050_4 $$aZ716.3$$b.K46 2021
001379765 08204 $$a021.7$$223
001379765 1001_ $$aKendrick, Terry,$$eauthor.
001379765 24510 $$aEngaging your community through active strategic marketing :$$ba practical guide for librarians and information professionals /$$cTerry Kendrick.
001379765 264_1 $$aLondon :$$bFacet Publishing,$$c2021.
001379765 300__ $$a1 online resource (viii, 198 pages) :$$billustrations.
001379765 336__ $$atext$$btxt$$2rdacontent
001379765 337__ $$acomputer$$bc$$2rdamedia
001379765 338__ $$aonline resource$$bcr$$2rdacarrier
001379765 504__ $$aIncludes bibliographical references (pages [191]-193) and index.
001379765 5050_ $$aThe need for a professional approach to engagement -- Strategic marketing planning for engagement -- Ambition : the basis for all activity -- Understanding users and potential users -- Identifying value and segmentation -- Managing stakeholder engagement -- Making choices and creating engaging offers -- Crafting engaging messages -- Effective marketing channels for engaging messages -- Digital channels and engagement -- Evaluating the response to engagement activity -- How to give marketing and engagement the best chance of success.
001379765 506__ $$aAccess limited to authorized users
001379765 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
001379765 588__ $$aDescription based on print version record.
001379765 650_0 $$aLibraries$$xMarketing.
001379765 650_0 $$aLibraries$$xPublic relations.
001379765 650_0 $$aAdvertising$$xLibraries.
001379765 650_0 $$aLibrary use studies.
001379765 655_0 $$aElectronic books
001379765 7102_ $$aProQuest (Firm)
001379765 77608 $$iPrint version:$$z9781783303830$$z1783303832$$z9781783303847$$z1783303840
001379765 852__ $$bebk
001379765 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6608850$$zOnline Access
001379765 909CO $$ooai:library.usi.edu:1379765$$pGLOBAL_SET
001379765 980__ $$aBIB
001379765 980__ $$aEBOOK
001379765 982__ $$aEbook
001379765 983__ $$aOnline