001381272 000__ 03530cam\\2200565\i\4500 001381272 001__ 1381272 001381272 003__ OCoLC 001381272 005__ 20211221003115.0 001381272 008__ 010524s2002\\\\nyua\\\\\b\\\\001\0\eng\\ 001381272 010__ $$a2001091521 001381272 015__ $$aGBA2Y3024$$2bnb 001381272 019__ $$a50250219$$a223613572 001381272 020__ $$a0823055248 001381272 020__ $$a9780823055241 001381272 020__ $$a1856694372 001381272 020__ $$a9781856694377 001381272 0291_ $$aAU@$$b000024385896 001381272 0291_ $$aNZ1$$b7002112 001381272 0291_ $$aYDXCP$$b1855664 001381272 035__ $$a(OCoLC)50141999$$z(OCoLC)50250219$$z(OCoLC)223613572 001381272 040__ $$aDLC$$beng$$erda$$cDLC$$dUAB$$dBAKER$$dBTCTA$$dYDXCP$$dLVB$$dHALCL$$dAU@$$dOCLCF$$dOCLCO$$dCIT$$dLCOAD$$dOCLCQ$$dOCLCO$$dISE 001381272 049__ $$aISEA 001381272 05000 $$aZ250$$b.B15 2002 001381272 08200 $$a686.2/21$$221 001381272 1001_ $$aBaines, Phil,$$d1958-$$eauthor. 001381272 24510 $$aType & typography /$$cPhil Baines & Andrew Haslam. 001381272 2463_ $$aType and typography 001381272 264_1 $$aNew York :$$bWatson-Guptill Publications,$$c2002. 001381272 300__ $$a192 pages :$$billustrations (chiefly color) ;$$c26 cm 001381272 336__ $$atext$$btxt$$2rdacontent 001381272 337__ $$aunmediated$$bn$$2rdamedia 001381272 338__ $$avolume$$bnc$$2rdacarrier 001381272 504__ $$aIncludes bibliographical references (pages 174-175) and index. 001381272 50500 $$gI.$$tDefinition --$$tIntroduction --$$tWhat is typography --$$gII.$$tFunction --$$tLanguage: the spoken system --$$tLanguage: the written system --$$tGrammar --$$tlexicon --$$tCommunication theories --$$gIII.$$tForm --$$tTowards a 26-letter alphabet --$$tTowards upper-and lower-case letters --$$tClassifying and describing typefaces --$$gIV.$$tManufacture & design --$$tType is not lettering --$$tHand punchcutting and movable metal type --$$tMechanical punchcutting and composition of metal type --$$tPhototypesetting --$$tBeyond the physical: digital typesetting --$$tDesigning type today --$$gV.$$tStructure --$$tApproaches to design --$$tDesigning with type in two dimensions --$$tFrom the ten elements to unified design --$$tTypography in time: film and new media --$$gVI.$$tConventions --$$tstyling of details within text --$$tGlossary --$$tFurther reading --$$tTimechart of type designers.$$gApp. 1.$$tkeyboard mapping for Macintosh --$$gApp. 2.$$tkeyboard mapping for PC --$$gApp. 3.$$twho's who of designers mentioned in this book --$$gApp. 4.$$tISO paper sizes. 001381272 520__ $$aType & Typography provides an essential grounding for readers of all levels, from students to professionals. Typography is the mechanical notation and arrangement of language that is uesd to make multiple copies, whether by printed or electronic means. Its history in the West dates from Gutenberg's 42-line Bible of 1455, although the history of writing and alphabets goes back thousands of years. The carefully structured text, illustrated throughout, takes the reader through every aspect of the subject, from the history of language and writing systems to the invention of movable type and the evolution of the digital systems of today. It provides an overview to the bewildering variety of typefaces available, and a practical guide to using type as a meaningful element of design in all media. 001381272 650_0 $$aType and type-founding. 001381272 650_0 $$aGraphic design (Typography) 001381272 650_6 $$aCaractères d'imprimerie.$$0(CaQQLa)201-0007303 001381272 650_6 $$aTypographie.$$0(CaQQLa)201-0343286 001381272 650_7 $$aGraphic design (Typography)$$2fast$$0(OCoLC)fst00946640 001381272 650_7 $$aType and type-founding.$$2fast$$0(OCoLC)fst01159951 001381272 7001_ $$aHaslam, Andrew,$$eauthor. 001381272 77608 $$iOnline version:$$aBaines, Phil, 1958-$$tType & typography.$$dNew York : Watson-Guptill Publications, 2002$$w(OCoLC)606844150 001381272 77608 $$iOnline version:$$aBaines, Phil, 1958-$$tType & typography.$$dNew York : Watson-Guptill Publications, 2002$$w(OCoLC)607905230 001381272 852__ $$bgen 001381272 909CO $$ooai:library.usi.edu:1381272$$pGLOBAL_SET 001381272 980__ $$aBIB 001381272 980__ $$aBOOK