Typographic design : form and communication / Rob Carter, Ben Day, Philip B. Meggs, Sandra Maxa, Mark Sanders.
Carter, Rob, author.; Day, Ben, author.; Meggs, Philip B., author.; Maxa, Sandra, 1970- author.; Sanders, Mark (Mark Allen), 1972- author.
2015
Z246 .C217 2015 (Mapit)
Available at General Collection

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Title Typographic design : form and communication / Rob Carter, Ben Day, Philip B. Meggs, Sandra Maxa, Mark Sanders.
Author Carter, Rob, author.
Edition 6th edition.
ISBN 9781118715765 (paperback ; acid-free paper)
1118715764 (paperback ; acid-free paper)
9781118715819
9781118715796
Published Hoboken, New Jersey : John Wiley & Sons, Inc., [2015]
Language English
Description ix, 341 pages : illustrations (some color) ; 28 cm
Call Number Z246 .C217 2015
Alternate Call Number DES007000
Dewey Decimal Classification 686.2/2
Summary "Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery"-- Provided by publisher.
"Provides a comprehensive overview of every aspect of designing with type"-- Provided by publisher.
Note Machine generated contents note: Foreword Rob Carter Introduction Acknowledgments Chapter 1 The Evolution of Typography Chapter 2 The Anatomy of Typography Chapter 3 Legibility Chapter 4 The Typographic Grid Chapter 5 Syntax and Communication Chapter 6 The Typographic Message Chapter 7 Typography and Media Chapter 8 Typography and Screen Chapter 9 Typography in Time and Motion Chapter 10 Case Studies in Typographic Design Chapter 11 Typographic Design Education Chapter 12 Typographic Design Process Chapter 13 Typographic Specimens A Chronology of Typeface Designs Glossary Bibliography Picture Credits.
Bibliography, etc. Note Includes bibliographical references (pages 332-333) and index.
Added Author Day, Ben, author.
Meggs, Philip B., author.
Maxa, Sandra, 1970- author.
Sanders, Mark (Mark Allen), 1972- author.
Available in Other Form Typographic design.
Record Appears in On-Campus Resources > Books
All Resources
The evolution of typography
The anatomy of typography
Legibility
The typographic grid
Syntax and communication
The typographic message
The evolution of typographic technology
Typography on screen
Typography in time and motion
Case studies in typographic design
Typographic design education
Typographic design process
Type specimens.

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