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001381287 001__ 1381287
001381287 003__ OCoLC
001381287 005__ 20211221003116.0
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001381287 08204 $$a701.03$$222
001381287 1001_ $$aGibbons, Joan.
001381287 24510 $$aArt and advertising /$$cJoan Gibbons.
001381287 260__ $$aLondon ;$$aNew York :$$bI.B. Tauris ;$$aNew York :$$bDistributed in the US by Palgrave Macmillan,$$c2005.
001381287 300__ $$aviii, 198 pages :$$billustrations ;$$c22 cm
001381287 336__ $$atext$$btxt$$2rdacontent
001381287 337__ $$aunmediated$$bn$$2rdamedia
001381287 338__ $$avolume$$bnc$$2rdacarrier
001381287 504__ $$aIncludes bibliographical references (pages 183-193) and index.
001381287 5050_ $$aWorldplay --- Art invades and appropriates --- From capitalist realism to surrealism (and back again) --- Reality bites : from the abject to the sublime --- Tony Kaye : both sides now --- Wieden + Kennedy and Nike advertising --- Celebrity : the art of branding and the branding of art.
001381287 520__ $$aArt and advertising are often seen as potential enemies, with the one being free from commercial concerns and the other dependent upon them. In this clearly written and wide-ranging book, Joan Gibbons argues rather for a mutually enriching relationship between the two, showing how artists have reached a wider audience by embracing the tactics and mass media of advertising, and how advertising has employed issues and strategies of contemporary art. Charting key points of overlap and antagonism, she looks at the work of artists from Andy Warhol, Barbara Kruger and Victor Burgin to Sylvie Fleurie and Swetlana Heger and at landmark campaigns from Silk Cut to Benetton's Shock of Reality. Exploring cutting-edge advertising from the influential work of David Carson to Wieden and Kennedy's Nike campaigns and the art and advertising work of Tony Kaye, she also looks at the increasing endorsement of art by highly branded products such as Absolut vodka, to argue that art and advertising need not be mutually exclusive terms. -- Publisher description.
001381287 650_0 $$aArt and industry.
001381287 650_0 $$aAdvertising.
001381287 650_6 $$aArt et industrie.$$0(CaQQLa)201-0033049
001381287 650_6 $$aPublicité.$$0(CaQQLa)201-0006974
001381287 650_7 $$aAdvertising.$$2fast$$0(OCoLC)fst00797511
001381287 650_7 $$aArt and industry.$$2fast$$0(OCoLC)fst00815398
001381287 650_7 $$aWerbung$$2gnd$$0(DE-588)4065541-6
001381287 650_7 $$aKunst$$2gnd$$0(DE-588)4114333-4
001381287 655_0 $$aAdvertising.
001381287 852__ $$bgen
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001381287 980__ $$aBIB
001381287 980__ $$aBOOK