@article{1381307,
      recid = {1381307},
      author = {Tschichold, Jan, and McLean, Ruari, and Kinross, Robin,},
      title = {The new typography : a handbook for modern designers /},
      pages = {xliv, 236 pages :},
      note = {"A Centennial book"--Half title verso.},
      abstract = {Since its initial publication in Berlin in 1928, Jan  Tschichold's The New Typography has been recognized as the  definitive treatise on book and graphic design in the  machine age. At once a key theoretical document of Central  European modernism between the world wars and an invaluable  source of working principles for the practicing designer,  this classic work enjoys the reputation among book artists  that Le Corbusier's Toward a New Architecture has long held  among architects. The book's legendary renown is certain to  increase with the long-overdue appearance of this first  English translation, published in a form that reflects  Tschichold's original typography and design. Ranging from  theoretical discussions of typography in the age of  photography and mechanical standardization to practical  considerations in designing business forms, The New  Typography remains essential reading for designers, art  historians, and all those concerned with the evolution of  visual communication in the twentieth century.},
      url = {http://library.usi.edu/record/1381307},
}