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001382286 020__ $$z9780857855213 (hardback)
001382286 020__ $$z9780857857620 (paperback)
001382286 020__ $$a9781474277716 (e-book)
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001382286 035__ $$a(OCoLC)945136131
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001382286 043__ $$an-us---
001382286 050_4 $$aNK1510$$b.H675 2016
001382286 0820_ $$a745.40973$$223
001382286 1001_ $$aHouze, Rebecca,$$eauthor.
001382286 24510 $$aNew mythologies in design and culture :$$breading signs and symbols in the visual landscape /$$cRebecca Houze.
001382286 264_1 $$aNew York :$$bBloomsbury Academic,$$c2016.
001382286 300__ $$a1 online resource (281 pages) :$$billustrations.
001382286 336__ $$atext$$2rdacontent
001382286 337__ $$acomputer$$2rdamedia
001382286 338__ $$aonline resource$$2rdacarrier
001382286 504__ $$aIncludes bibliographical references and index.
001382286 5058_ $$aMachine generated contents note: -- Acknowledgements -- List of Figures -- Introduction -- 1. Green -- 2. Gateway -- 3. Bull's-Eye! -- 4. I is for Indian -- 5. The False Mirror -- 6. One State Two State, Red State Blue State -- 7. DS -- 8. Sports and Leisure -- 9. The Grid -- Conclusion -- Index.
001382286 506__ $$aAccess limited to authorized users.
001382286 520__ $$a"Taking as its point of departure Roland Barthes'classic series of essays, Mythologies, Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies. Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with reference to such foundational figures as Thomas Jefferson and Walt Disney. The collection provides a point of entry into today's complex postmodern or post-postmodern world, and suggests some ways of thinking about its meanings, and the lessons we might learn from it"--$$cProvided by publisher.
001382286 588__ $$aDescription based on print version record.
001382286 650_0 $$aCommunication in design$$zUnited States.
001382286 650_0 $$aDesign$$xSocial aspects$$zUnited States.
001382286 650_0 $$aSigns and symbols$$zUnited States.
001382286 655_0 $$aElectronic books
001382286 77608 $$iPrint version:$$aHouze, Rebecca.$$tNew mythologies in design and culture : reading signs and symbols in the visual landscape.$$dNew York : Bloomsbury Academic, 2016$$z9780857855213
001382286 852__ $$bebk
001382286 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4442077$$zOnline Access
001382286 909CO $$ooai:library.usi.edu:1382286$$pGLOBAL_SET
001382286 980__ $$aBIB
001382286 980__ $$aEBOOK
001382286 982__ $$aEbook
001382286 983__ $$aOnline