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001382305 020__ $$z9781501307614 (hardback)
001382305 020__ $$a9781501307584 (e-book)
001382305 035__ $$a(MiAaPQ)EBC4456609
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001382305 035__ $$a(CaPaEBR)ebr11177857
001382305 035__ $$a(CaONFJC)MIL908063
001382305 035__ $$a(OCoLC)928136831
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001382305 050_4 $$aPN1993.5.G7$$bK73 2016
001382305 0820_ $$a791.430941$$223
001382305 1001_ $$aKrämer, Lucia,$$d1973-$$eauthor.
001382305 24510 $$aBollywood in Britain :$$bcinema, brand, discursive complex /$$cLucia Krämer.
001382305 264_1 $$aNew York :$$bBloomsbury Academic,$$c2016.
001382305 300__ $$a1 online resource (297 pages) :$$billustrations.
001382305 336__ $$atext$$2rdacontent
001382305 337__ $$acomputer$$2rdamedia
001382305 338__ $$aonline resource$$2rdacarrier
001382305 504__ $$aIncludes bibliographical references and index.
001382305 5058_ $$aMachine generated contents note: 1. Introduction -- 2. What is 'Bollywood'? -- 3. Popular Indian Cinema in Britain -- Facts and Figures -- 4. Britain and Indian Diaspora Films -- Questions of Nostalgia -- 5. Beyond Films -- The Development of the Bollywood Brand -- 6. Mediations of Difference -- British Representations of Bollywood outside the Asian Niche -- 7. Bollywood Adaptations -- 8. Conclusion -- Filmography -- Bibliography -- Index.
001382305 506__ $$aAccess limited to authorized users.
001382305 520__ $$a"Bollywood in Britain provides the most extensive survey to date of the various manifestations and facets of the Bollywood phenomenon in Britain. The book analyzes the role of Hindi films in the British film market, it shows how audiences engage with Bollywood cinema and it discusses the ways the image of Bollywood in Britain has been shaped. In contrast to most of the existing books on the subject, which tend to approach Bollywood as something that is made by Asians for Asians, the book also focuses on how Bollywood has been adapted for non-Asian Britons. An analysis of Bollywood as an unofficial brand is combined with in-depth readings of texts like film reviews, the TV show Bollywood Star (2004) and novels and plays with references to the Bombay film industry. On this basis Bollywood in Britain demonstrates that the presentation of Bollywood for British mainstream culture oscillates between moments of approximation and distancing, with a clear dominance of the latter. Despite its alleged transculturality, Bollywood in Britain thus emerges as a phenomenon of difference, distance and Othering"--$$cProvided by publisher.
001382305 588__ $$aDescription based on print version record.
001382305 650_0 $$aMotion picture industry$$zGreat Britain.
001382305 650_0 $$aMotion pictures, Hindi$$zGreat Britain.
001382305 650_0 $$aMotion pictures, Hindi$$xInfluence.
001382305 650_0 $$aMotion picture industry$$xSocial aspects$$zGreat Britain.
001382305 655_0 $$aElectronic books
001382305 77608 $$iPrint version:$$aKrämer, Lucia.$$tBollywood in Britain : cinema, brand, discursive complex.$$dNew York : Bloomsbury Academic, 2016$$z9781501307614
001382305 852__ $$bebk
001382305 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4456609$$zOnline Access
001382305 909CO $$ooai:library.usi.edu:1382305$$pGLOBAL_SET
001382305 980__ $$aBIB
001382305 980__ $$aEBOOK
001382305 982__ $$aEbook
001382305 983__ $$aOnline