@article{1382525, author = {Plume, Cherniece J., and Dwivedi, Yogesh Kumar, and Slade, Emma L.,}, url = {http://library.usi.edu/record/1382525}, title = {Social media in the marketing context : a state of the art analysis and future directions /}, recid = {1382525}, pages = {1 online resource (184 pages).}, }