TY - GEN T1 - Social media in the marketing context :a state of the art analysis and future directions / AU - Plume, Cherniece J., AU - Dwivedi, Yogesh Kumar, AU - Slade, Emma L., CN - HM742 ID - 1382525 KW - Social media. KW - Marketing. SN - 9780081017579 (e-book) TI - Social media in the marketing context :a state of the art analysis and future directions / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4697994 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4697994 ER -