TY  - GEN
CN  - HF5415.32
ID  - 1382532
KW  - Consumer behavior.
KW  - Marketing research.
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4709190
SN  - 9781786357229 (e-book)
T1  - Journal of product & brand management :featuring pricing strategy & practice.
TI  - Journal of product & brand management :featuring pricing strategy & practice.
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4709190
VL  - Volume 25, Number 4
ER  -