Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
Rudd, John, editor.; Jaakkola, Matti, editor.; Marshall, Greg W., editor.
2016
HF5410 .S773 2016
Available Online

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Title
Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
ISBN
9781787142367
9781787142374 (e-book)
Published
[Bradford, England] : Emerald Group Publishing Limited, 2016.
Copyright
©2016
Language
English
Description
1 online resource (229 pages) : illustrations, tables.
Call Number
HF5410 .S773 2016
Dewey Decimal Classification
658.8005
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).
Added Author
Rudd, John, editor.
Jaakkola, Matti, editor.
Marshall, Greg W., editor.
Series
European Journal of Marketing, 0309-0566 ; Volume 50 Number 12
Available in Other Form
Strategic marketing : new horizons in theory and research.
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