@article{1382712,
      recid = {1382712},
      author = {Rudd, John, and Jaakkola, Matti, and Marshall, Greg W.,},
      title = {Strategic marketing : new horizons in theory and research  /},
      pages = {1 online resource (229 pages) :},
      url = {http://library.usi.edu/record/1382712},
}