TY  - GEN
AU  - Rudd, John,
AU  - Jaakkola, Matti,
AU  - Marshall, Greg W.,
CN  - HF5410
ID  - 1382712
KW  - Marketing
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4789479
SN  - 9781787142374 (e-book)
T1  - Strategic marketing :new horizons in theory and research /
TI  - Strategic marketing :new horizons in theory and research /
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4789479
VL  - Volume 50 Number 12
ER  -