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001382712 020__ $$z9781787142367
001382712 020__ $$a9781787142374 (e-book)
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001382712 035__ $$a(OCoLC)969433809
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001382712 050_4 $$aHF5410$$b.S773 2016
001382712 0820_ $$a658.8005$$223
001382712 24500 $$aStrategic marketing :$$bnew horizons in theory and research /$$cJohn M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
001382712 264_1 $$a[Bradford, England] :$$bEmerald Group Publishing Limited,$$c2016.
001382712 264_4 $$c©2016
001382712 300__ $$a1 online resource (229 pages) :$$billustrations, tables.
001382712 336__ $$atext$$2rdacontent
001382712 337__ $$acomputer$$2rdamedia
001382712 338__ $$aonline resource$$2rdacarrier
001382712 4900_ $$aEuropean Journal of Marketing,$$x0309-0566 ;$$vVolume 50 Number 12
001382712 504__ $$aIncludes bibliographical references at the end of each chapters.
001382712 506__ $$aAccess limited to authorized users.
001382712 588__ $$aDescription based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).
001382712 650_0 $$aMarketing$$vPeriodicals.
001382712 655_0 $$aElectronic books
001382712 7001_ $$aRudd, John,$$eeditor.
001382712 7001_ $$aJaakkola, Matti,$$eeditor.
001382712 7001_ $$aMarshall, Greg W.,$$eeditor.
001382712 77608 $$iPrint version:$$tStrategic marketing : new horizons in theory and research.$$d[Bradford, England] : Emerald Group Publishing Limited, c2016 $$z9781787142367
001382712 852__ $$bebk
001382712 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4789479$$zOnline Access
001382712 909CO $$ooai:library.usi.edu:1382712$$pGLOBAL_SET
001382712 980__ $$aBIB
001382712 980__ $$aEBOOK
001382712 982__ $$aEbook
001382712 983__ $$aOnline