Swiss graphic design : the origins and growth of an international style, 1920-1965 / Richard Hollis.
Hollis, Richard.
2006
NC998.6.S9 H65 2006 (Mapit)
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Title Swiss graphic design : the origins and growth of an international style, 1920-1965 / Richard Hollis.
Author Hollis, Richard.
ISBN 0300106769
9780300106763
Publication Details New Haven : Yale University Press, 2006.
Language English
Description 271 pages : illustrations (some color) ; 28 cm
Call Number NC998.6.S9 H65 2006
Summary "Written by noted design authority Richard Hollis, this illustrated volume looks at the "Neue Grafik," or "Swiss style," as it was developed by such designers as Theo Ballmer, Max Bill, Adrian Frutiger, Karl Gerstner, Armin Hofmann, Ernst Keller, Herbert Matter, Josef Muller-Brockmann, and Jan Tschichold. The style of these artists was admired worldwide for its formal discipline, in which designers organized images and text into geometrical grids. Adopted internationally, the grid and sans serif typefaces such as Helvetica became the classic emblems of Swiss graphic design. Showcasing design work across a range of media, including posters, magazines, exhibition displays, brochures, advertisements, books, and film, this book shows how many of the Swiss designers' modernist elements remain an indispensable part of today's graphic language."--Jacket.
Note Originally published: London : Laurence King Pub., 2006.
Bibliography, etc. Note Includes bibliographical references (pages 263-266) and index.
Record Appears in On-Campus Resources > Books
All Resources
The new typography: towards a new graphic design 1920-1938
The survival of modernism: conflicts and contradictions 1939-1949
Towards a Swiss style 1950-1957
"New' graphic design 1958-1965
An international style.

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