TY  - GEN
T1  - Brand equity :defining, measuring and managing brand equity /
AU  - Pappu, Ravi,
AU  - Christodoulides, George,
VL  - Volume 26, Number 5
CN  - HD60
ID  - 1383479
KW  - Social responsibility of business.
SN  - 9781787435445 (e-book)
TI  - Brand equity :defining, measuring and managing brand equity /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5047021
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5047021
ER  -