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001383479 020__ $$z9781787435438
001383479 020__ $$a9781787435445 (e-book)
001383479 035__ $$a(MiAaPQ)EBC5047021
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001383479 035__ $$a(OCoLC)1004617853
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001383479 050_4 $$aHD60$$b.B736 2017
001383479 0820_ $$a658.408$$223
001383479 24500 $$aBrand equity :$$bdefining, measuring and managing brand equity /$$cguest editors, Ravi Pappu and George Christodoulides.
001383479 264_1 $$a[Place of publication not identified] :$$bEmerald Publishing Limited,$$c2017.
001383479 264_4 $$c©2017
001383479 300__ $$a1 online resource (97 pages) :$$billustrations.
001383479 336__ $$atext$$2rdacontent
001383479 337__ $$acomputer$$2rdamedia
001383479 338__ $$aonline resource$$2rdacarrier
001383479 4900_ $$aJournal of Product & Brand Management,$$x1061-0421 ;$$vVolume 26, Number 5
001383479 504__ $$aIncludes bibliographical references.
001383479 506__ $$aAccess limited to authorized users.
001383479 588__ $$aDescription based on online resource; title from PDF cover (ebrary, viewed October 17, 2017).
001383479 650_0 $$aSocial responsibility of business.
001383479 655_0 $$aElectronic books
001383479 7001_ $$aPappu, Ravi,$$eeditor.
001383479 7001_ $$aChristodoulides, George,$$eeditor.
001383479 77608 $$iPrint version:$$tBrand equity : defining, measuring and managing brand equity.$$d[Place of publication not identified] : Emerald Publishing Limited, c2017 $$z9781787435438
001383479 852__ $$bebk
001383479 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5047021$$zOnline Access
001383479 909CO $$ooai:library.usi.edu:1383479$$pGLOBAL_SET
001383479 980__ $$aBIB
001383479 980__ $$aEBOOK
001383479 982__ $$aEbook
001383479 983__ $$aOnline