TY - GEN AU - Iacobucci, Dawn, CN - HF5415.2 ID - 1385203 KW - Marketing research. LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6340300 SN - 9781787548244 (e-book) T1 - Continuing to broaden the marketing concept / TI - Continuing to broaden the marketing concept / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6340300 VL - Volume 17 ER -