Continuing to broaden the marketing concept / edited by Dawn Iacobucci.
2020
HF5415.2 .C668 2020
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Linked Resource
Online Access
Details
Title
Continuing to broaden the marketing concept / edited by Dawn Iacobucci.
ISBN
9781787548251
9781787548244 (e-book)
9781787548244 (e-book)
Published
Bingley, England : Emerald Publishing, [2020]
Copyright
©2020
Language
English
Description
1 online resource (328 pages).
Call Number
HF5415.2 .C668 2020
Dewey Decimal Classification
658.83
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Iacobucci, Dawn, editor.
Series
Review of marketing research ; Volume 17.
Available in Other Form
Continuing to broaden the marketing concept.
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Online Access
Record Appears in
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