@article{1385407,
      recid = {1385407},
      author = {Perkins, Shel.},
      title = {Talent is not enough : business secrets for designers /},
      publisher = {New Riders,},
      address = {Berkeley, Calif. :},
      pages = {453 pages :},
      year = {2010},
      note = {Includes index.},
      abstract = {The best business guide for design professionals just got  better! This revised and expanded second edition includes  everything designers need--besides talent--to turn their  artistic success into business success. You'll find  information on key issues facing designers from freelancing  to managing established design firms. A strong visual focus  and to-the-point text take the fear factor out of learning  about thorny business realities like staffing, marketing,  bookkeeping, intellectual property, and more. These smart  business practices are essential to success in graphic,  Web, and industrial design. Talent Is Not Enough provides a  big-picture context for these and other challenges and  shares practical, real-world advice. Since its first  publication, the book has become an essential resource for  both students and working professionals in these areas and  more.},
      url = {http://library.usi.edu/record/1385407},
}