TY  - BOOK
N2  - The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need--besides talent--to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more.
AB  - The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need--besides talent--to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more.
T1  - Talent is not enough :business secrets for designers /
DA  - 2010.
CY  - Berkeley, Calif. :
AU  - Perkins, Shel.
ET  - Rev. and expanded 2nd ed.
CN  - HF5386
PB  - New Riders,
PP  - Berkeley, Calif. :
LA  - eng
PY  - 2010.
N1  - Includes index.
N1  - Previous edition: 2006.
ID  - 1385407
KW  - Success in business.
KW  - Commercial art
KW  - Graphic arts
KW  - Designers
KW  - Design.
KW  - Commercial art
KW  - Design.
KW  - Graphic arts
KW  - Success in business.
SN  - 9780321702029
SN  - 0321702026
TI  - Talent is not enough :business secrets for designers /
ER  -