Talent is not enough : business secrets for designers / Shel Perkins.
Perkins, Shel.
2010
HF5386 .P473 2010 (Mapit)
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Title
Talent is not enough : business secrets for designers / Shel Perkins.
Author
Perkins, Shel.
Edition
Rev. and expanded 2nd ed.
ISBN
9780321702029 (pbk.)
0321702026 (pbk.)
Publication Details
Berkeley, Calif. : New Riders, 2010.
Language
English
Description
453 pages : illustrations ; 22 cm.
Call Number
HF5386 .P473 2010
Summary
The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need--besides talent--to turn their artistic success into business success. You'll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. These smart business practices are essential to success in graphic, Web, and industrial design. Talent Is Not Enough provides a big-picture context for these and other challenges and shares practical, real-world advice. Since its first publication, the book has become an essential resource for both students and working professionals in these areas and more.
Note
Includes index.
Previous edition: 2006.
Series
Voices that matter.
Record Appears in
On-Campus Resources > Books
All Resources
pt. 1. Career options. Making a living as a creative professional
Job hunting
Independent contractor issues
Sample independent contractor agreement
Income taxes for freelancers
Calculating freelance rate.

pt. 2. Small business. Becoming a business
Pricing models
Setting rates for a firm
Marketing
Proposals
Project management basics
Bookkeeping basics
Cash flow
Insurance basics
Facilities planning.

pt. 3. Legal issues. Intellectual property
Defamation, privacy, and publicity
Understanding terms and condittions
AIGA standard form of agreement
Ethics and social resonsibility.

pt. 4. Large firms. Successful design teams
Using student interns
Working with a sales rep
Large projects
Financial management
Forecasting
Business planning
Exit strategies
Special challeges for in-house departments.

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