TY  - BOOK
AB  - Looking at the period between 1915 and 1950, Letters from the Avant-Garde is the first book to document the history of modern design and typography through the medium of printed stationery. Futurism, Dada, Surrealism, De Stijl, Constructivism, the Bauhaus, and other movements and institutions used letterheads to promote their ideas about form, function, and technology to an international community. The printed letterheads and other ephemera reproduced in this book are typographic self-portraits of some of the most fascinating figures in the development of modernism, including Herbert Bayer, Le Corbusier, El Lissitzky, F.T. Marinetti, Laszlo Moholy-Nagy, Kurt Schwitters, and Piet Zwart. Letters from the Avant-Garde features over 150 illustrations in full color, many published here for the first time. These experimental letterheads helped originate the modern discipline of design for corporate identity, and they show how avant-garde artists and designers engaged mass media in their work. This unique book will be an invaluable resource for anyone interested in the history and theory of modern art, design, and typography.
AU  - Lupton, Ellen.
AU  - Cohen, Elaine Lustig,
CN  - NC1002.L47
CY  - New York :
DA  - 1996.
ID  - 1385429
KW  - Letterheads
KW  - Stationery
KW  - Business announcements
KW  - Avant-garde (Aesthetics)
KW  - En-têtes de lettre
KW  - Papeterie de bureau
KW  - Avant-garde (Art)
KW  - Avant-garde (Aesthetics)
KW  - Business announcements.
KW  - Letterheads.
KW  - Stationery.
KW  - Briefkopf
KW  - Design
KW  - Briefhoofden.
KW  - Grafische vormgeving.
KW  - Typografie.
KW  - Letterheads
KW  - Stationery
KW  - Business announcements
KW  - Avant-garde (Aesthetics)
KW  - Avantgarde
KW  - Avant-garde (Aesthetics)
KW  - Business announcements
KW  - Letterheads
KW  - Stationery
N1  - "A Kiosk book"--Title page verso.
N2  - Looking at the period between 1915 and 1950, Letters from the Avant-Garde is the first book to document the history of modern design and typography through the medium of printed stationery. Futurism, Dada, Surrealism, De Stijl, Constructivism, the Bauhaus, and other movements and institutions used letterheads to promote their ideas about form, function, and technology to an international community. The printed letterheads and other ephemera reproduced in this book are typographic self-portraits of some of the most fascinating figures in the development of modernism, including Herbert Bayer, Le Corbusier, El Lissitzky, F.T. Marinetti, Laszlo Moholy-Nagy, Kurt Schwitters, and Piet Zwart. Letters from the Avant-Garde features over 150 illustrations in full color, many published here for the first time. These experimental letterheads helped originate the modern discipline of design for corporate identity, and they show how avant-garde artists and designers engaged mass media in their work. This unique book will be an invaluable resource for anyone interested in the history and theory of modern art, design, and typography.
PB  - Princeton Architectural Press,
PP  - New York :
PY  - 1996.
SN  - 1568980523
SN  - 9781568980522
SN  - 1568980841
SN  - 9781568980843
T1  - Letters from the avant-garde :modern graphic design /
TI  - Letters from the avant-garde :modern graphic design /
ER  -