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001386450 1001_ $$aRohlfs, Jeffrey H.
001386450 24510 $$aBandwagon effects in high-technology industries /$$cJeffrey H. Rohlfs.
001386450 260__ $$aCambridge, Mass. :$$bMIT Press,$$c©2001.
001386450 300__ $$a1 online resource (xiv, 256 pages) :$$billustrations
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001386450 520__ $$aEconomists use the term "bandwagon effect" to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes in the United States: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programs. Eventually the selection of Beta cassettes shrank to zero, leaving consumers no choice but to get on the VHS bandwagon. The most successful bandwagon, apart from telephone service, is the Internet.In this book, Jeffrey Rohlfs shows how the dynamics of bandwagons differ from those of conventional products and services. They are difficult to get started and often fail before getting under way. A classic example of a marketing failure is the Picturephone, introduced by the Bell System in the early 1970s. Rohlfs describes the fierce battles waged by competitors when new services are introduced, as well as cases of early agreement on a single technical standard, as with CDs and CD players. He also discusses the debate among economists and policy analysts over the advantages and disadvantages of having governments set technical standards. The case studies include fax machines, telephones, CD players, VCRs, personal computers, television, and the Internet.
001386450 588__ $$aOCLC-licensed vendor bibliographic record.
001386450 650_0 $$aHigh technology industries$$zUnited States$$vCase studies.
001386450 653__ $$aINFORMATION SCIENCE/Technology & Policy
001386450 653__ $$aINFORMATION SCIENCE/Internet Studies
001386450 653__ $$aSCIENCE, TECHNOLOGY & SOCIETY/History of Technology
001386450 655_0 $$aElectronic books
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001386450 85640 $$3MIT Press$$uhttps://univsouthin.idm.oclc.org/login?url=https://doi.org/10.7551/mitpress/1509.001.0001?locatt=mode:legacy$$zOnline Access through The MIT Press Direct
001386450 85642 $$3OCLC metadata license agreement$$uhttp://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
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