The business side of creativity : the complete guide for running a graphic design or communications business / by Cameron S. Foote ; illustrations by Mark Bellerose.
Foote, Cameron S.
1996
NC998.5.A1 F66 1996 (Mapit)
Available at General Collection

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Title The business side of creativity : the complete guide for running a graphic design or communications business / by Cameron S. Foote ; illustrations by Mark Bellerose.
Author Foote, Cameron S.
Edition 1st ed.
ISBN 0393730093
9780393730098
039373031X (pbk.)
9780393730319 (pbk.)
Imprint New York : Norton, ©1996.
Language English
Description 444 pages : illustrations ; 24 cm
Call Number NC998.5.A1 F66 1996
Universal Decimal Classification 743.28
Dewey Decimal Classification 741.6/068
Summary "The most comprehensive business companion available, The Business Side of Creativity is the bible for every freelance graphic designer, art director, illustrator, copywriter, and agency or design-shop principal. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelance to running a multi-person shop to retiring comfortably."--BOOK JACKET. "How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more - and it gives you practical, real-world answers. It includes seventeen useful forms, from a sample business plan to a prototype spreadsheet, that will save time and help you run your business more professionally. (You can download these for your own use from W.W. Norton's Web site, as described on page 387.)"--BOOK JACKET. "Compiled over six years, from the experiences of more than 4,000 entrepreneurs, The Business Side of Creativity is the indispensable guidebook for becoming a successful creative entrepreneur."--Jacket.
Note "Norton professional book."
Includes index.
Record Appears in On-Campus Resources > Books
All Resources
Establishing A Freelance Business
Why the opportunity has never been better
But, is it really for you?
Planning your future
Running your freelance business
Long-term success
Highlights
Freelance norms and standards
Pricing, Collecting and Taxation
Establishing how much to charge
Coming up with a job price
Presenting estimates to clients
Keeping more of what you get
Protecting your financial interests
Highlights
Financial norms and standards
Selling and Marketing
Going where the money is
Preparing your sales strategy
Which promotions work, which don't
Making the all-important sales presentation
Working with clients
Highlights
Selling and marketing norms and standards
Running A Multiperson Shop
Creating a viable organization
Staffing the organization
Managing a creative organization
Operational and profitability issues
Highlights
Multiperson shop norms and standards
Partnerships and corporations
Sample business plans
Basic business plan
Formal business/financial plan
Samples and forms
Biographical sketch
A bill of rights for creative suppliers and their clients
Job description
Employee noncompete agreement
Employee performance evaluation
Salary adjustment compilation
Working description
Retainer form
Assignment questionnaire
Using the assignment questionnaire
Estimating worksheet
Illustration questionnaire
Simple estimate
Proposal letter
Detailed proposal.

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