001387167 000__ 04242cam\\2200529\a\4500
001387167 001__ 1387167
001387167 003__ OCoLC
001387167 005__ 20220120003118.0
001387167 008__ 960430s1996\\\\nyua\\\\\f\\\\001\0\eng\\
001387167 010__ $$a96003025
001387167 015__ $$aGB9711594$$2bnb
001387167 019__ $$a36408204
001387167 020__ $$a0393730093
001387167 020__ $$a9780393730098
001387167 020__ $$a039373031X$$q(pbk.)
001387167 020__ $$a9780393730319$$q(pbk.)
001387167 035__ $$a(OCoLC)34690694$$z(OCoLC)36408204
001387167 040__ $$aDLC$$beng$$cDLC$$dUKM$$dBTCTA$$dYDXCP$$dSINLB$$dEXW$$dUAB$$dOG#$$dOCLCQ$$dOCLCO$$dOCLCF$$dLCOAD$$dOCLCQ$$dDCT$$dISE
001387167 043__ $$an-us---
001387167 049__ $$aISEA
001387167 05000 $$aNC998.5.A1$$bF66 1996
001387167 080__ $$a743.28
001387167 08200 $$a741.6/068$$220
001387167 1001_ $$aFoote, Cameron S.
001387167 24514 $$aThe business side of creativity :$$bthe complete guide for running a graphic design or communications business /$$cby Cameron S. Foote ; illustrations by Mark Bellerose.
001387167 250__ $$a1st ed.
001387167 260__ $$aNew York :$$bNorton,$$c©1996.
001387167 300__ $$a444 pages :$$billustrations ;$$c24 cm
001387167 336__ $$atext$$btxt$$2rdacontent
001387167 337__ $$aunmediated$$bn$$2rdamedia
001387167 338__ $$avolume$$bnc$$2rdacarrier
001387167 500__ $$a"Norton professional book."
001387167 500__ $$aIncludes index.
001387167 50500 $$tEstablishing A Freelance Business --$$tWhy the opportunity has never been better --$$tBut, is it really for you? --$$tPlanning your future --$$tRunning your freelance business --$$tLong-term success --$$tHighlights --$$tFreelance norms and standards --$$tPricing, Collecting and Taxation --$$tEstablishing how much to charge --$$tComing up with a job price --$$tPresenting estimates to clients --$$tKeeping more of what you get --$$tProtecting your financial interests --$$tHighlights --$$tFinancial norms and standards --$$tSelling and Marketing --$$tGoing where the money is --$$tPreparing your sales strategy --$$tWhich promotions work, which don't --$$tMaking the all-important sales presentation --$$tWorking with clients --$$tHighlights --$$tSelling and marketing norms and standards --$$tRunning A Multiperson Shop --$$tCreating a viable organization --$$tStaffing the organization --$$tManaging a creative organization --$$tOperational and profitability issues --$$tHighlights --$$tMultiperson shop norms and standards --$$tPartnerships and corporations --$$tSample business plans --$$tBasic business plan --$$tFormal business/financial plan --$$tSamples and forms --$$tBiographical sketch --$$tA bill of rights for creative suppliers and their clients --$$tJob description --$$tEmployee noncompete agreement --$$tEmployee performance evaluation --$$tSalary adjustment compilation --$$tWorking description --$$tRetainer form --$$tAssignment questionnaire --$$tUsing the assignment questionnaire --$$tEstimating worksheet --$$tIllustration questionnaire --$$tSimple estimate --$$tProposal letter --$$tDetailed proposal.
001387167 5201_ $$a"The most comprehensive business companion available, The Business Side of Creativity is the bible for every freelance graphic designer, art director, illustrator, copywriter, and agency or design-shop principal. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelance to running a multi-person shop to retiring comfortably."--BOOK JACKET. "How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more - and it gives you practical, real-world answers. It includes seventeen useful forms, from a sample business plan to a prototype spreadsheet, that will save time and help you run your business more professionally. (You can download these for your own use from W.W. Norton's Web site, as described on page 387.)"--BOOK JACKET. "Compiled over six years, from the experiences of more than 4,000 entrepreneurs, The Business Side of Creativity is the indispensable guidebook for becoming a successful creative entrepreneur."--Jacket.
001387167 650_0 $$aCommercial art$$zUnited States$$xMarketing.
001387167 650_0 $$aSelf-employed$$xProfessional ethics$$zUnited States.
001387167 650_7 $$aCommercial art$$xMarketing.$$2fast$$0(OCoLC)fst00869344
001387167 651_7 $$aUnited States.$$2fast$$0(OCoLC)fst01204155
001387167 852__ $$bgen
001387167 909CO $$ooai:library.usi.edu:1387167$$pGLOBAL_SET
001387167 980__ $$aBIB
001387167 980__ $$aBOOK
001387167 994__ $$aC0$$bISE