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Table of Contents
Foreword / Stefan Sagmeister
Introduction: What is this book about?
1: Attributes needed by the modern designer: graphic design is for self-centered obsessives
2: How to find a job: I want a job where I have lots of freedom and get to do award-winning stuff
3: Being freelance: I want to work for myself by myself
4: Setting up a studio: I want to run my own studio-I like doing tax calculations and eighteen-hour days
5: Running a studio: I want to run a world-famous studio, do great work and make lots of money
6: Winning new work: I always need more work, and why does someone else always get the good jobs?
7: Clients: All clients are bad
8: Self-promotion: I don't want to be famous, I just want my peers to like what I do
9: Creative process: I want to do great work, but sometimes my work isn't as good as I'd like it to be
Bibliography
Appendix
Acknowledgments
Interviews (throughout the book).
Introduction: What is this book about?
1: Attributes needed by the modern designer: graphic design is for self-centered obsessives
2: How to find a job: I want a job where I have lots of freedom and get to do award-winning stuff
3: Being freelance: I want to work for myself by myself
4: Setting up a studio: I want to run my own studio-I like doing tax calculations and eighteen-hour days
5: Running a studio: I want to run a world-famous studio, do great work and make lots of money
6: Winning new work: I always need more work, and why does someone else always get the good jobs?
7: Clients: All clients are bad
8: Self-promotion: I don't want to be famous, I just want my peers to like what I do
9: Creative process: I want to do great work, but sometimes my work isn't as good as I'd like it to be
Bibliography
Appendix
Acknowledgments
Interviews (throughout the book).