Gurus and oracles : the marketing of information / Miklos Sarvary.

9780262301176 (electronic bk.)
0262301172 (electronic bk.)
9780262300384 (electronic bk.)
0262300389 (electronic bk.)
026201694X
9780262016940
1283420775
9781283420778

Cambridge, Mass. : MIT Press, ©2012.

English

1 online resource (xv, 176 pages) : illustrations

HD9999.I492 S28 2012eb

001.068/8

In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them.

In this work, Miklos Sarvary describes the information industry - the far-flung universe of companies whose core business is to sell information to decision makers. Sarvary highlights the special characteristics of information and knowledge and analyzes the unusual behaviours of the markets for them.

Access limited to authorized users.

OCLC-licensed vendor bibliographic record.

Online Access through The MIT Press Direct
OCLC metadata license agreement

Online Resources > Ebooks
All Resources