Do good : how designers can change the world / David B. Berman.

Do good design
Do good professional climate change

9780321573209
032157320X

Berkeley, Calif. : AIGA : New Riders, ©2009.

English

xi, 180 pages : illustrations ; 21 cm

HF5413 .B47 2009

743

658.8/02

"How did design help choose a president? Why are people buying houses they cannot afford? Why do U.S. car makers now struggle to compete? Why do we really have an environmental crisis? Design matters. Like never before." "Disarming the weapons of mass deception. Designers create so much of what we see, what we use, and what we experience. In this time of unprecedented environmental, social, and economic crises, designers can choose what their young profession will be about: inventing deceptions that encourage more consumption - or helping repair the world." "Do Good is a call to action: It alerts designers to the role they play in persuading global audiences to fulfill invented needs. The book outlines a more sustainable approach to both the practice and the consumption of design. All professionals will be inspired by the message of how one industry can feel better about itself by holding onto its principles."--Jacket.

Includes bibliographical references (pages 165-170) and index.

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