Candidates and their images : concepts, methods, and findings / Dan Nimmo, Robert L. Savage.
1976
JF2112.P8 N55 (Mapit)
Available at General Collection
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Details
Title
Candidates and their images : concepts, methods, and findings / Dan Nimmo, Robert L. Savage.
Author
ISBN
0876201540
9780876201541
9780876201541
Publication Details
Pacific Palisades, Calif. : Goodyear Pub. Co., ©1976.
Language
English
Description
xiii, 250 pages ; 23 cm
Call Number
JF2112.P8 N55
Alternate Call Number
MG 70475
Dewey Decimal Classification
659.2/9/32901
Bibliography, etc. Note
Includes bibliographical references and index.
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Table of Contents
Introduction: the image in politics
Candidate images and voting behavior
What people see in political figures: the content of candidate images
Beauty and the eye of the beholder: complexities of image transactions
The "old" and "new" politics: campaign styles and candidate images
The dynamics of images of presidential candidates: 1952-1972
Winners and losers: the effects of victory or defeat on the images of political candidates
Political images and voting behavior.
Candidate images and voting behavior
What people see in political figures: the content of candidate images
Beauty and the eye of the beholder: complexities of image transactions
The "old" and "new" politics: campaign styles and candidate images
The dynamics of images of presidential candidates: 1952-1972
Winners and losers: the effects of victory or defeat on the images of political candidates
Political images and voting behavior.