Candidates and their images : concepts, methods, and findings / Dan Nimmo, Robert L. Savage.
Nimmo, Dan D.; Savage, Robert L., author.
1976
JF2112.P8 N55 (Mapit)
Available at General Collection

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Title Candidates and their images : concepts, methods, and findings / Dan Nimmo, Robert L. Savage.
Author Nimmo, Dan D.
ISBN 0876201540
9780876201541
Publication Details Pacific Palisades, Calif. : Goodyear Pub. Co., ©1976.
Language English
Description xiii, 250 pages ; 23 cm
Call Number JF2112.P8 N55
Alternate Call Number MG 70475
Dewey Decimal Classification 659.2/9/32901
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Savage, Robert L., author.
Available in Other Form Candidates and their images.
Record Appears in On-Campus Resources > Books
All Resources
Introduction: the image in politics
Candidate images and voting behavior
What people see in political figures: the content of candidate images
Beauty and the eye of the beholder: complexities of image transactions
The "old" and "new" politics: campaign styles and candidate images
The dynamics of images of presidential candidates: 1952-1972
Winners and losers: the effects of victory or defeat on the images of political candidates
Political images and voting behavior.

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