Internet, mail, and mixed-mode surveys : the tailored design method.
2009
HM538 .D55 2009 (Mapit)
Available at General Collection
Items
Details
Title
Internet, mail, and mixed-mode surveys : the tailored design method.
Author
Dillman, Don A., 1941-
Edition
3rd ed. / Don A. Dillman, Jolene D. Smyth and Leah Melani Christian.
ISBN
9780471698685 (cloth)
0471698687 (cloth)
0471698687 (cloth)
Imprint
Hoboken, N.J. : Wiley & Sons, ©2009.
Language
English
Description
xii, 499 pages : illustrations ; 25 cm
Other Standard Identifiers
9780471698685
Call Number
HM538 .D55 2009
Dewey Decimal Classification
300.72/3
Summary
Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys.
Note
Revised edition of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007.
Bibliography, etc. Note
Includes bibliographical references (pages 458-475) and index.
Added Author
Smyth, Jolene D.
Christian, Leah Melani.
Dillman, Don A., 1941- Mail and internet surveys.
Christian, Leah Melani.
Dillman, Don A., 1941- Mail and internet surveys.
Available in Other Form
Internet, mail, and mixed-mode surveys.
Record Appears in
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Table of Contents
Turbulent times for survey methodology
The tailored design method
Coverage and sampling
The basics of crafting good questions
Constructing open- and closed-ended questions
From questions to a questionnaire
Implementation procedures
When more than one survey mode is needed
Longitudinal and internet panel surveys
Customer feedback surveys and alternative delivery technologies
Effects of sponsorship and the data collection organization
Surveying businesses and other establishments
Coping with uncertainty.
The tailored design method
Coverage and sampling
The basics of crafting good questions
Constructing open- and closed-ended questions
From questions to a questionnaire
Implementation procedures
When more than one survey mode is needed
Longitudinal and internet panel surveys
Customer feedback surveys and alternative delivery technologies
Effects of sponsorship and the data collection organization
Surveying businesses and other establishments
Coping with uncertainty.