TY  - BOOK
AB  - Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys.
AU  - Dillman, Don A.,
AU  - Smyth, Jolene D.
AU  - Christian, Leah Melani.
AU  - Dillman, Don A.,
CN  - HM538
CN  - HM538
CY  - Hoboken, N.J. :
DA  - ©2009.
ET  - 3rd ed. /
ID  - 1388744
KW  - Social surveys.
KW  - Questionnaires.
KW  - Data Collection
KW  - Surveys and Questionnaires
KW  - Questionnaires.
KW  - Social surveys.
KW  - E-Mail
KW  - Schriftliche Umfrage
KW  - Umfrage
KW  - Samhällsvetenskaplig forskning
KW  - Sociologisk metod.
KW  - Urvalsundersökningar.
KW  - Datainsamling.
KW  - Mätmetoder.
KW  - Kognition.
KW  - Internet
N1  - Revised edition of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007.
N2  - Now thoroughly updated and revised with information about all aspects of survey research, Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, Third Edition provides professionals with practical "how-to" guidelines--grounded in the most current research--on optimally using the internet, mail, and phone channels to their best advantage. Featuring expanded coverage of online surveys, recognized leaders in the field--author Don Dillman and coauthors Jolene Smyth and Leah Christian--show you: Strategies and tactics for determining the needs of a given survey, how to design it, and how to effectively administer it; how and when to use mail, telephone, and internet surveys to your maximum advantage; proven techniques to increase response rates; guidance on how to obtain high-quality feedback from mail, electronic, and other self-administered surveys; direction on how to construct effective questionnaires, including consideration of layout; the effects of sponsorship on the response rates of surveys. A complete start-to-finish guide for every researcher to successfully plan and conduct internet, mail, and telephone surveys, this book presents a review of survey research methods, equipping the reader to increase the validity and reliability, as well as response rates, of your surveys.
PB  - Wiley & Sons,
PP  - Hoboken, N.J. :
PY  - ©2009.
SN  - 9780471698685
SN  - 0471698687
T1  - Internet, mail, and mixed-mode surveys :the tailored design method.
TI  - Internet, mail, and mixed-mode surveys :the tailored design method.
ER  -