What is Corporate Identity and Who Needs It? Where We've Come From. ... And Where We're Going. Identity Basics. Elements of Identity. Who Needs Corporate Identity? Landing a Corporate Identity Job. The Best Designer for the Job
Starting the Corporate Identity Process. The Designer-Client Relationship. Gathering Information. Analysis. Estimating Costs. The Client Presentation
Design Development. Basics of Design Development. Names. Design Strategies. Design Exploration. Legalities. Final Comps
Application and Implementation. Establishing a Plan. Manuals and Guidelines. The Launch. Identity Applications. Corporate Identity Applications (by category)
Case Studies - Seven Projects From Start to Finish. Northwest Passage. The Together Center. Buena Vista College. Bayside-To-Go. Sleeman Brewing and Malting Company. Souper Salad. Post-Industrial Stress & Design
Showcase - Twenty Identity Programs, Large and Small. Morgan's/Morgan's Bistro. Citybooks. Educable. South Side YMCA. U.S. Canoe and Kayak Team. Financial Horizons. Print Craft. Lithocolor. Robert Buzzeo, Wood Shingle Manufacturer. Trinity Woodworks. The Woodshop. Mansion House. Andrés Fotolab. Minneapolis College of Art and Design. Wok 'n' Roll. Common Ground. Graphic Papers. Bridlewood Residential Development. The Landis Group/Tower Center. Stamford Center for the Arts.