001388821 000__ 02832nam\a2200601\i\4500
001388821 001__ 1388821
001388821 003__ DLC
001388821 005__ 20220223003051.0
001388821 006__ m\\\\\o\\d\\\\\\\\
001388821 007__ cr\un\nnnunnun
001388821 008__ 210724t20222022enk\\\\\ob\\\\001\0\eng\d
001388821 010__ $$a  2021027075
001388821 020__ $$a9781003111320$$q(electronic book)
001388821 020__ $$a1003111327$$q(electronic book)
001388821 020__ $$a9781000482089$$q(electronic book)
001388821 020__ $$a1000482081$$q(electronic book)
001388821 020__ $$a9781000482102$$q(electronic book)
001388821 020__ $$a1000482103$$q(electronic book)
001388821 020__ $$z9780367627799
001388821 020__ $$z9780367628963
001388821 040__ $$aNhCcYBP$$cNhCcYBP
001388821 042__ $$apcc
001388821 050_4 $$aHM1221$$b.M668 2022
001388821 08200 $$a659.2$$223
001388821 1001_ $$aMoore, Simon,$$d1961-$$eauthor.
001388821 24510 $$aStrategic communication and AI :$$bpublic relations with intelligent user interfaces /$$cSimon Moore and Roland Hübscher.
001388821 264_1 $$aAbingdon, Oxon ;$$aNew York, NY :$$bRoutledge,$$c2022.
001388821 264_4 $$c©2022
001388821 300__ $$a1 online resource.
001388821 336__ $$atext$$btxt$$2rdacontent
001388821 337__ $$acomputer$$bc$$2rdamedia
001388821 338__ $$aonline resource$$bcr$$2rdacarrier
001388821 4901_ $$aRoutledge insights in public relations research
001388821 500__ $$a"Routledge Focus" -- taken from front cover.
001388821 504__ $$aIncludes bibliographical references and index.
001388821 5050_ $$aIntelligent User Interfaces (IUIs) : the next generation of digital communication -- Immersive communication : virtual and augmented realities -- Artificial intelligence, emotions & trust : feeling is believing -- Walk like us, talk like us : listening and learning interfaces -- From talking to persuasion : obstacles and opportunities -- PR and the interface 'face' : harnessing hyper-personalized persuasion.
001388821 506__ $$aAccess limited to authorized users
001388821 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
001388821 588__ $$aDescription based on online resource; title from digital title page (viewed on December 22, 2021).
001388821 650_0 $$aPublic relations$$xTechnological innovations.
001388821 650_0 $$aCommunication$$xTechnological innovations.
001388821 650_0 $$aUser interfaces (Computer systems)
001388821 650_0 $$aArtificial intelligence$$xMarketing applications.
001388821 655_0 $$aElectronic books
001388821 7001_ $$aHübscher, Roland,$$d1961-$$eauthor.
001388821 7102_ $$aProQuest (Firm)
001388821 77608 $$iPrint version:$$aMoore, Simon, 1961-$$tStrategic communication and AI$$dAbingdon, Oxon ; New York, NY : Routledge, 2022$$z9780367627799$$w(DLC)  2021027074
001388821 830_0 $$aRoutledge insights in public relations research.
001388821 852__ $$bebk
001388821 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=6715737$$zOnline Access
001388821 909CO $$ooai:library.usi.edu:1388821$$pGLOBAL_SET
001388821 980__ $$aBIB
001388821 980__ $$aEBOOK
001388821 982__ $$aEbook
001388821 983__ $$aOnline