Strategic communication and AI : public relations with intelligent user interfaces / Simon Moore and Roland Hübscher.
Moore, Simon, 1961- author.; Hübscher, Roland, 1961- author.; ProQuest (Firm)
2022
HM1221 .M668 2022
Available Online

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Title
Strategic communication and AI : public relations with intelligent user interfaces / Simon Moore and Roland Hübscher.
Author
Moore, Simon, 1961- author.
ISBN
9781003111320 (electronic book)
1003111327 (electronic book)
9781000482089 (electronic book)
1000482081 (electronic book)
9781000482102 (electronic book)
1000482103 (electronic book)
9780367627799
9780367628963
Published
Abingdon, Oxon ; New York, NY : Routledge, 2022.
Copyright
©2022
Language
English
Description
1 online resource.
Call Number
HM1221 .M668 2022
Dewey Decimal Classification
659.2
Note
"Routledge Focus" -- taken from front cover.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on December 22, 2021).
Added Author
Hübscher, Roland, 1961- author.
Added Corporate Author
ProQuest (Firm)
Series
Routledge insights in public relations research.
Available in Other Form
Strategic communication and AI
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Intelligent User Interfaces (IUIs) : the next generation of digital communication
Immersive communication : virtual and augmented realities
Artificial intelligence, emotions & trust : feeling is believing
Walk like us, talk like us : listening and learning interfaces
From talking to persuasion : obstacles and opportunities
PR and the interface 'face' : harnessing hyper-personalized persuasion.

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