001389098 000__ 03265cam\\2200445\i\4500 001389098 001__ 1389098 001389098 003__ OCoLC 001389098 005__ 20220316003050.0 001389098 008__ 190917t20202020nyua\\\\\b\\\\001\0\eng\\ 001389098 010__ $$a2019039996 001389098 019__ $$a1102183817$$a1154346650$$a1193582780$$a1193936166$$a1242969445 001389098 020__ $$a9781250238016$$q(trade paperback) 001389098 020__ $$a1250238013$$q(trade paperback) 001389098 020__ $$z9781250238009$$q(electronic book) 001389098 035__ $$a(OCoLC)1121446297 001389098 035__ $$a1389098 001389098 040__ $$aDLC$$beng$$erda$$cDLC$$dORX$$dOCLCF$$dOPW$$dRIOSL$$dYDX$$dWBT$$dOCLCQ$$dAU@$$dTOH$$dOCLCO$$dCIA 001389098 042__ $$apcc 001389098 049__ $$aISEA 001389098 05000 $$aHF5825$$b.B55 2020 001389098 08200 $$a808.06/6659$$223 001389098 1001_ $$aBly, Robert W.,$$eauthor. 001389098 24514 $$aThe copywriter's handbook :$$ba step-by-step guide to writing copy that sells /$$cRobert W. Bly. 001389098 250__ $$a1st St. Martin's Griffin edition, 4th edition revised and updated. 001389098 264_1 $$aNew York, NY :$$bSt. Martin's Griffin,$$c2020. 001389098 264_4 $$c©2020 001389098 300__ $$axviii, 472 pages :$$billustrations ;$$c21 cm 001389098 336__ $$atext$$btxt$$2rdacontent 001389098 337__ $$aunmediated$$bn$$2rdamedia 001389098 338__ $$avolume$$bnc$$2rdacarrier 001389098 504__ $$aIncludes bibliographical references and index. 001389098 5050_ $$aAn introduction to copywriting -- Writing to get attention: The headline and subject line -- Writing to communicate -- Writing to sell -- Getting ready to write -- Writing print advertisements -- Writing direct mail -- Writing brochures, catalogs, and other printed and PDF sales material -- Writing public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing pages -- Writing E-mail marketing -- Writing online ads -- Writing for social media -- Writing for video -- Writing for content marketing -- Getting your copy written -- Getting your copy designed and produced. 001389098 520__ $$a"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers ... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates *The "4 S" formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy"--$$cProvided by publisher 001389098 650_0 $$aAdvertising copy. 001389098 650_0 $$aBusiness writing. 001389098 650_7 $$aAdvertising copy.$$2fast$$0(OCoLC)fst00797842 001389098 650_7 $$aBusiness writing.$$2fast$$0(OCoLC)fst00842936 001389098 650_7 $$aBUSINESS & ECONOMICS$$xCommerce.$$2bisacsh 001389098 77608 $$iOnline version:$$aBly, Robert W.$$tCopywriter's handbook.$$b4th edition.$$dNew York : Henry Holt and Company, 2020$$z9781250238009$$w(DLC) 2019039997 001389098 852__ $$bgen$$hHF5825$$i.B55 2020 001389098 909CO $$ooai:library.usi.edu:1389098$$pGLOBAL_SET 001389098 980__ $$aBOOK 001389098 980__ $$aBIB