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Introduction: Managing and experiencing an equestrian event
PART 1. THE MAKING OF AN EVENT
The star of the show: the Icelandic horse
PART 2. MANAGING THE EVENT
Strategic management of horse related events: The case of the National Championships of the Icelandic Horse (Landsmót) 1998-2008
Event management and organisation: The execution of Landsmót, Reykjavík 2018
Segmentation, marketing, venue selection and competitiveness of events
PART 3. EXPERIENCING THE EVENT
The Visitor Experience at a horse event
Volunteering at Landsmót: Gaining knowledge and experience
Horse welfare at events
PART 4. THE MEANINGS OF THE EVENT
Identity construction in relation to niche events: Images of Landsmót in social media
Multispecies encounters in events
Landsmót: A short documentary
PART 5. EVENT IMPACTS AND LEGACIES
Economic impact analysis of events: Landsmót 2016
Community impacts of events: Resident expectations and experiences
Event legacies
PART 6. COMPARISONS AND CONCLUSIONS
Comparing Landsmót 2016 with other equestrian events: the case of the Alltech FEI World Equestrian Games 2014 in Normandy
Conclusions: Planning, managing and experiencing equestrian events
Event communities.

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