Strategic event leveraging models, practices and prospects Vassilios Ziakas.
Ziakas, Vassilios, author.; ProQuest (Firm)
2022
GT3405 .Z53 2022
Available Online

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Title Strategic event leveraging models, practices and prospects Vassilios Ziakas.
Author Ziakas, Vassilios, author.
ISBN 9781789247879 (electronic book)
178924787X (electronic book)
1789247861 (electronic book)
9781789247862 (electronic book)
9781789247855
1789247853
Published Oxfordshire, UK ; Boston, MA CABI, CAB International [2022]
Language English
Description 1 online resource illustrations
Call Number GT3405 .Z53 2022
Dewey Decimal Classification 394.2
Bibliography, etc. Note Includes bibliographical references and index
Access Note Access limited to authorized users
Reproduction Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description Description based on online resource; title from digital title page (viewed on January 19, 2022).
Added Corporate Author ProQuest (Firm)
Available in Other Form Strategic event leveraging
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Record Appears in Online Resources > Ebooks
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Chapter 1: Foundational Grounds of Event Leveraging Chapter
2: Models and Practices
Chapter 3: Issues and Challenges Chapter
4: Tenets of Cross-leveraging
Chapter 5: Prospects and Avenues
Chapter 6: Archetypes and Patterns.

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