Strategic event leveraging models, practices and prospects Vassilios Ziakas.
2022
GT3405 .Z53 2022
Linked e-resources
Linked Resource
Online Access
Details
Title
Strategic event leveraging models, practices and prospects Vassilios Ziakas.
Author
Ziakas, Vassilios, author.
ISBN
9781789247879 (electronic book)
178924787X (electronic book)
1789247861 (electronic book)
9781789247862 (electronic book)
9781789247855
1789247853
178924787X (electronic book)
1789247861 (electronic book)
9781789247862 (electronic book)
9781789247855
1789247853
Published
Oxfordshire, UK ; Boston, MA CABI, CAB International [2022]
Language
English
Description
1 online resource illustrations
Call Number
GT3405 .Z53 2022
Dewey Decimal Classification
394.2
Bibliography, etc. Note
Includes bibliographical references and index
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on January 19, 2022).
Added Corporate Author
ProQuest (Firm)
Available in Other Form
Strategic event leveraging
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
All Resources
Table of Contents
Chapter 1: Foundational Grounds of Event Leveraging Chapter
2: Models and Practices
Chapter 3: Issues and Challenges Chapter
4: Tenets of Cross-leveraging
Chapter 5: Prospects and Avenues
Chapter 6: Archetypes and Patterns.
2: Models and Practices
Chapter 3: Issues and Challenges Chapter
4: Tenets of Cross-leveraging
Chapter 5: Prospects and Avenues
Chapter 6: Archetypes and Patterns.