Session 1.1 Luxury and Social Comparisons
Session 1.3 Food/Health
Session 1.4 Website Design Strategies for the E-Servicescape
Session 1.5 Branding Strategy
Session 1.7 Innovation in Course Development and Delivery
Session 2.1 International Marketing Part I: Tales from Latin America
Session 2.2 Financial Service Marketing and Consumption
Session 2.3 Advertising and Shopping Influences
Session 2.4 Effective Messaging for Online Advertising
Session 2.5 Branding and Firm Capabilities
Session 2.6 Advertising Research Methods
Session 2.7 The Validity and Invalidity of Assessment Alternatives
Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals!
Session 3.3 Global CB
Session 3.4 Promotion and Brand Management
Session 3.5 Channel Surfing and Disintermediation
Session 3.6 Consumer Behavior I
Session 3.7 Teaching Award Winners
Session 4.1 International Marketing Part 2: Tales from Africa
Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers
Session 4.3 Self, Identify
Session 4.4 Marketing Communications: A Cultural Perspective
Session 4.4 Marketing Communications: A Cultural Perspective
Session 4.5 Developing New Offering: The Big Picture
Session 4.6 Consumer Behavior II
Session 4.7 Corporations and CSR
Session 5.1 International Marketing Part 3: A Global Perspective
Session 5.2 Market (Re)creation through Innovation and Entrepreneurship
Session 5.3 Services and CB
Session 5.4 Building Your Brand with Social Media
Session 5.5 You did What with Whom?
Session 5.6 Analysis Methods in Marketing
Session 5.8 Online and Social Media Research Methods
Session 6.1 Food, Wine, and Coca-Cola@
Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels
Session 6.3 Consumption and Brands
Session 6.4 Engaging and Influencing Your Audience through social Media
Session 6.5 Channel Integration and Business Networks
Session 6.6 Branding and Sales Management
Session 7.1 Gambling, Drinking, Fantasies, and American Football!
Session 7.3 Social Perspectives
Session 7.4 Effective Communications in B2B Marketing
Session 7.5 People in Sales
Session 7.6 Services Marketing
Session 7.7 Social Responsibility and Business
Session 8.1 Branding of Products and Services
Session 8.2 Advancing the Cause of Cause-Related Marketing
Session 8.3 Decision Making
Session 8.4 Social Influence and Marketing Communications
Session 8.5 Exchange Governance and Sustainability
Session 8.7 Can Marketing Enhance Consumer Empowerment?
Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value
Session 9.3 Consumer Behavior Mix I
Session 9.4 Consumer Behavior Perspectives on Social Media
Session 9.5 The Big Picture of Sales Management
Session 9.6 Price, Promotion, and Fees
Session 9.7 The Use and Impact of Social Media in Marketing Education
Session 9.8 Wearable Technology
Session 10.1 International Marketing Part 5: Communication in Global Environment
Session 10.3 Consumer Behavior Mix II
Session 10.4 Co-Creation of Value in the Digital World
Session 10.5 Sports Marketing and Fan Reactions
Session 10.6 Consumer Motivations and Value in Retailing
Session 10.7 Marketing and the Socially-Conscious Consumer Interface
Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness
Session 11.4 Promotion and Social Marketing
Session 11.5 Value Creation in Marketing Channels
Session 11.6 Store Satisfaction, Patronage, and Customer Referrals
Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research
Session 12.5 Technology and Problem Solving in the Selling Environment
Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing
Session 12.7 Decision Making.