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001390996 020__ $$a9783319266473$$q(electronic book)
001390996 020__ $$a3319266470$$q(electronic book)
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001390996 0247_ $$a10.1007/978-3-319-26647-3$$2doi
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001390996 049__ $$aISEA
001390996 050_4 $$aHF5411
001390996 08204 $$a658.8$$223
001390996 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(2015 :$$cDenver, Colo.)
001390996 24510 $$aCelebrating America's pastimes :$$bbaseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference /$$cKacy K. Kim, editor.
001390996 264_1 $$aCham :$$bSpringer,$$c[2016]
001390996 264_4 $$c©2016
001390996 300__ $$a1 online resource
001390996 336__ $$atext$$btxt$$2rdacontent
001390996 337__ $$acomputer$$bc$$2rdamedia
001390996 338__ $$aonline resource$$bcr$$2rdacarrier
001390996 347__ $$atext file
001390996 347__ $$bPDF
001390996 4901_ $$aDevelopments in marketing science. Proceedings of the Academy of Marketing Science.
001390996 504__ $$aIncludes bibliographical references.
001390996 5050_ $$aSession 1.1 Luxury and Social Comparisons -- Session 1.3 Food/Health -- Session 1.4 Website Design Strategies for the E-Servicescape -- Session 1.5 Branding Strategy -- Session 1.7 Innovation in Course Development and Delivery -- Session 2.1 International Marketing Part I: Tales from Latin America -- Session 2.2 Financial Service Marketing and Consumption -- Session 2.3 Advertising and Shopping Influences -- Session 2.4 Effective Messaging for Online Advertising -- Session 2.5 Branding and Firm Capabilities -- Session 2.6 Advertising Research Methods -- Session 2.7 The Validity and Invalidity of Assessment Alternatives -- Session 3.1 Sensory Cues, Touching, Self-Tracking, and Scandals! -- Session 3.3 Global CB -- Session 3.4 Promotion and Brand Management -- Session 3.5 Channel Surfing and Disintermediation -- Session 3.6 Consumer Behavior I -- Session 3.7 Teaching Award Winners -- Session 4.1 International Marketing Part 2: Tales from Africa -- Session 4.2 Retail Influences Up the Chain, Across the World, and Over to Other Retailers -- Session 4.3 Self, Identify -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.4 Marketing Communications: A Cultural Perspective -- Session 4.5 Developing New Offering: The Big Picture -- Session 4.6 Consumer Behavior II -- Session 4.7 Corporations and CSR -- Session 5.1 International Marketing Part 3: A Global Perspective -- Session 5.2 Market (Re)creation through Innovation and Entrepreneurship -- Session 5.3 Services and CB -- Session 5.4 Building Your Brand with Social Media -- Session 5.5 You did What with Whom? -- Session 5.6 Analysis Methods in Marketing -- Session 5.8 Online and Social Media Research Methods -- Session 6.1 Food, Wine, and Coca-Cola@ -- Session 6.2 Retail Strategies within and Across the Stores and Shopping Channels -- Session 6.3 Consumption and Brands -- Session 6.4 Engaging and Influencing Your Audience through social Media -- Session 6.5 Channel Integration and Business Networks -- Session 6.6 Branding and Sales Management -- Session 7.1 Gambling, Drinking, Fantasies, and American Football! -- Session 7.3 Social Perspectives -- Session 7.4 Effective Communications in B2B Marketing -- Session 7.5 People in Sales -- Session 7.6 Services Marketing -- Session 7.7 Social Responsibility and Business -- Session 8.1 Branding of Products and Services -- Session 8.2 Advancing the Cause of Cause-Related Marketing -- Session 8.3 Decision Making -- Session 8.4 Social Influence and Marketing Communications -- Session 8.5 Exchange Governance and Sustainability -- Session 8.7 Can Marketing Enhance Consumer Empowerment? -- Session 9.1 International Marketing Part 4: Luxury, Retail, and Service Value -- Session 9.3 Consumer Behavior Mix I -- Session 9.4 Consumer Behavior Perspectives on Social Media -- Session 9.5 The Big Picture of Sales Management -- Session 9.6 Price, Promotion, and Fees -- Session 9.7 The Use and Impact of Social Media in Marketing Education -- Session 9.8 Wearable Technology -- Session 10.1 International Marketing Part 5: Communication in Global Environment -- Session 10.3 Consumer Behavior Mix II -- Session 10.4 Co-Creation of Value in the Digital World -- Session 10.5 Sports Marketing and Fan Reactions -- Session 10.6 Consumer Motivations and Value in Retailing -- Session 10.7 Marketing and the Socially-Conscious Consumer Interface -- Session 11.1 Spectator Sports, Value Co-Creation, and Connectedness -- Session 11.4 Promotion and Social Marketing -- Session 11.5 Value Creation in Marketing Channels -- Session 11.6 Store Satisfaction, Patronage, and Customer Referrals -- Session 11.7 Levels of Knowing in Consumers, Ethics, and Policy Research -- Session 12.5 Technology and Problem Solving in the Selling Environment -- Session 12.6 Reviews, Reviewing and Comparative Methods in Marketing -- Session 12.7 Decision Making.
001390996 506__ $$aAccess limited to authorized users.
001390996 5208_ $$aAnnotation$$bThis volume contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado.
001390996 588__ $$aOnline resource; title from PDF title page (EBSCO, viewed March 17, 2016).
001390996 650_0 $$aMarketing$$vCongresses.
001390996 655_0 $$aElectronic books
001390996 7001_ $$aKim, Kacy K.,$$eeditor.
001390996 77608 $$iPrint version:$$aAcademy of Marketing Science.$$tCelebrating American's pastimes: baseball, hot dogs, apple pie and marketing? : proceedings of the 2015 Academy of Marketing Science (AMS) annual conference.$$dCham, [Switzerland] : Springer. c2016$$hxxxiv, 1006 pages$$z9783319266466
001390996 830_0 $$aDevelopments in marketing science.$$pProceedings of the Academy of Marketing Science.
001390996 852__ $$bebk
001390996 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-319-26647-3$$zOnline Access$$91397441.1
001390996 909CO $$ooai:library.usi.edu:1390996$$pGLOBAL_SET
001390996 980__ $$aBIB
001390996 980__ $$aEBOOK
001390996 982__ $$aEbook
001390996 983__ $$aOnline
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