001391030 000__ 04271cam\a2200649Mi\4500 001391030 001__ 1391030 001391030 003__ OCoLC 001391030 005__ 20230306153053.0 001391030 006__ m\\\\\o\\d\\\\\\\\ 001391030 007__ cr\nn\nnnunnun 001391030 008__ 160223s2016\\\\enk\\\\\o\\\\\000\0\eng\d 001391030 019__ $$a1113395635$$a1113721119$$a1204012063 001391030 020__ $$a9781137574831 001391030 020__ $$a1137574836 001391030 020__ $$z9781137574831 001391030 020__ $$a9781137574824$$qEPUB 001391030 020__ $$a1137574828$$qEPUB 001391030 020__ $$z9781137574817$$qprint 001391030 0247_ $$a10.1007/978-1-137-57483-1.$$2doi 001391030 035__ $$aSP(OCoLC)1159659724 001391030 040__ $$aUKBTH$$beng$$epn$$cUKBTH$$dOCLCO$$dOCLCF$$dOCLCQ$$dADU$$dDCT$$dOCLCQ$$dUKMGB 001391030 049__ $$aISEA 001391030 050_4 $$aHD28-70 001391030 08204 $$a658.4092$$223 001391030 1001_ $$aOutram, Chris.,$$eauthor 001391030 24510 $$aDigital Stractics :$$bHow Strategy Met Tactics and Killed the Strategic Plan /$$cby Chris Outram. 001391030 260__ $$aBasingstoke :$$bPalgrave Macmillan,$$c2015. 001391030 264_1 $$aLondon :$$bPalgrave Macmillan UK :$$bImprint :$$bPalgrave Macmillan,$$c2016. 001391030 300__ $$a1 online resource (XXV, 160 pages) 001391030 336__ $$atext$$btxt$$2rdacontent 001391030 337__ $$acomputer$$bc$$2rdamedia 001391030 338__ $$aonline resource$$bcr$$2rdacarrier 001391030 347__ $$atext file 001391030 347__ $$bPDF 001391030 504__ $$aIncludes bibliographical references and index. 001391030 5050_ $$aCover; Contents; List of Figures and Tables; Preface and Summary; Acknowledgment; List of Contributors; Introduction; 1 Why Traditional Strategy Does Not Work Anymore!; 2 Everything Needs to Change -- Or Does It?; 3 New Business Models for the New World: Stractics in Practice; 4 Pure Plays and How They Change the World; 5 Hybrid Players -- Waking up to the New Digital Reality!; 6 Pure Plays versus Hybrids -- A Fight to the Finish?; 7 The Principles Underpinning Success in the World of Stractics; 8 Strategy Processes in the World of Stractics 001391030 5058_ $$a9 Advice from the Top: Stractical Tips from Our Digital CEOs10 The Future of Stractics; Acknowledgments; Contributor Biographies; Index 001391030 506__ $$aAccess limited to authorized users. 001391030 520__ $$aIn the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups. As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us. 001391030 546__ $$aEnglish. 001391030 588__ $$aDescription based on print version record. 001391030 650_0 $$aBusiness. 001391030 650_0 $$aMarketing. 001391030 650_0 $$aManagement. 001391030 650_0 $$aLeadership. 001391030 650_0 $$aIndustrial management. 001391030 650_0 $$aOperations research. 001391030 650_0 $$aDecision making. 001391030 650_0 $$aDevelopment economics. 001391030 655_0 $$aElectronic books 001391030 77608 $$iPrint version: $$z9781349558698 001391030 852__ $$bebk 001391030 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-1-137-57483-1$$zOnline Access$$91397441.1 001391030 909CO $$ooai:library.usi.edu:1391030$$pGLOBAL_SET 001391030 980__ $$aBIB 001391030 980__ $$aEBOOK 001391030 982__ $$aEbook 001391030 983__ $$aOnline 001391030 994__ $$a92$$bISE