Digital Stractics : How Strategy Met Tactics and Killed the Strategic Plan / by Chris Outram.
Outram, Chris., author
2015
HD28-70
Available Online

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Title
Digital Stractics : How Strategy Met Tactics and Killed the Strategic Plan / by Chris Outram.
Author
Outram, Chris., author
ISBN
9781137574831
1137574836
9781137574831
9781137574824 EPUB
1137574828 EPUB
9781137574817 print
DOI
https://doi.org/10.1007/978-1-137-57483-1.
Publication Details
Basingstoke : Palgrave Macmillan, 2015.
Published
London : Palgrave Macmillan UK : Imprint : Palgrave Macmillan, 2016.
Language
English
Language Note
English.
Description
1 online resource (XXV, 160 pages)
Item Number
10.1007/978-1-137-57483-1. doi
Call Number
HD28-70
Dewey Decimal Classification
658.4092
Summary
In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups. As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Digital File Characteristics
text file
PDF
Source of Description
Description based on print version record.
Available in Other Form
Print version: 9781349558698
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Cover; Contents; List of Figures and Tables; Preface and Summary; Acknowledgment; List of Contributors; Introduction; 1 Why Traditional Strategy Does Not Work Anymore!; 2 Everything Needs to Change
Or Does It?; 3 New Business Models for the New World: Stractics in Practice; 4 Pure Plays and How They Change the World; 5 Hybrid Players
Waking up to the New Digital Reality!; 6 Pure Plays versus Hybrids
A Fight to the Finish?; 7 The Principles Underpinning Success in the World of Stractics; 8 Strategy Processes in the World of Stractics

9 Advice from the Top: Stractical Tips from Our Digital CEOs10 The Future of Stractics; Acknowledgments; Contributor Biographies; Index

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