Building a foundation for marketing success / Jeannie Allen
Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger
Plano Public Library System : building a social media presence / Brent Bloechle
Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie
Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley
Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley
People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt
Increasing library use : it's a long story / Erica Thorsen
If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert
Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson
Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan
"Flipping the switch" for school library advocacy / Sara Kelly Johns.