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001392261 020__ $$z9781442254206 (hardcover : alk. paper)
001392261 020__ $$z9781442254213 (pbk. : alk. paper)
001392261 020__ $$a9781442254220 (e-book)
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001392261 035__ $$a(CaONFJC)MIL826081
001392261 035__ $$a(OCoLC)919317240
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001392261 043__ $$an-us---
001392261 050_4 $$aZ716.3$$b.C78 2015
001392261 0820_ $$a021.7$$223
001392261 24500 $$aCreative library marketing and publicity :$$bbest practices /$$cedited by Robert J. Lackie and M. Sandra Wood.
001392261 264_1 $$aLanham :$$bRowman & Littlefield,$$c[2015]
001392261 264_4 $$c©2015
001392261 300__ $$a1 online resource (206 pages) :$$billustrations.
001392261 336__ $$atext$$2rdacontent
001392261 337__ $$acomputer$$2rdamedia
001392261 338__ $$aonline resource$$2rdacarrier
001392261 4901_ $$aBest practices in library services
001392261 504__ $$aIncludes bibliographical references and index.
001392261 5050_ $$aBuilding a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
001392261 506__ $$aAccess limited to authorized users.
001392261 588__ $$aDescription based on print version record.
001392261 650_0 $$aLibraries$$xMarketing.
001392261 650_0 $$aLibraries$$xPublic relations.
001392261 650_0 $$aLibraries$$zUnited States$$vCase studies.
001392261 655_0 $$aElectronic books
001392261 7001_ $$aLackie, Robert J.,$$d1966-$$eeditor.
001392261 7001_ $$aWood, M. Sandra,$$eeditor.
001392261 77608 $$iPrint version:$$tCreative library marketing and publicity : best practices.$$dLanham : Rowman & Littlefield, [2015]
001392261 830_0 $$aBest practices in library services.
001392261 852__ $$bebk
001392261 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4086028$$zOnline Access
001392261 909CO $$ooai:library.usi.edu:1392261$$pGLOBAL_SET
001392261 980__ $$aBIB
001392261 980__ $$aEBOOK
001392261 982__ $$aEbook
001392261 983__ $$aOnline