TY - GEN AU - Wallace, Margot A., CN - AM11 ET - Second edition. ID - 1393099 KW - Museums KW - Museums KW - Business names KW - Branding (Marketing) KW - Museum attendance LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4453699 SN - 9781442263468 (e-book) T1 - Museum branding :how to create and maintain image, loyalty, and support / TI - Museum branding :how to create and maintain image, loyalty, and support / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4453699 ER -