Integrated marketing communication : creating spaces for engagement / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.
2016
HF5415.123 .I584 2016
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Details
Title
Integrated marketing communication : creating spaces for engagement / edited by Jeanne M. Persuit and Christina L. McDowell Marinchak.
ISBN
9781498540025
9781498540032 (e-book)
9781498540032 (e-book)
Published
Lanham, Maryland : Lexington Books, 2016.
Copyright
©2016
Language
English
Description
1 online resource (199 pages).
Call Number
HF5415.123 .I584 2016
Dewey Decimal Classification
658.8001/4
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Series
Integrated Marketing Communication
Available in Other Form
Print version: Integrated marketing communication : creating spaces for engagement. Lanham, Maryland : Lexington Books, c2016 9781498540025
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