Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.
De Scisciolo, Stephany, 1958- author.; Scheid, Teresa L., author.
2018
HF6161.D7 .D473 2018
Available Online

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Title
Reducing race differences in direct to consumer pharmaceutical advertising : the case for regulation / Stephany De Scisciolo and Teresa L. Scheid.
Author
De Scisciolo, Stephany, 1958- author.
ISBN
9781498574167
9781498574174 (e-book)
Published
Lanham, Maryland : Lexington Books, [2018]
Copyright
©2018
Language
English
Description
1 online resource (141 pages).
Call Number
HF6161.D7 .D473 2018
Dewey Decimal Classification
659.19615108900973
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Scheid, Teresa L., author.
Available in Other Form
Reducing race differences in direct to consumer pharmaceutical advertising
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Online Access
Record Appears in
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All Resources
Introduction: health disparities and pharmaceutical advertising
The pharmaceutical industry, direct to consumer advertising, and racial differences
Direct to consumer advertising: patient empowerment or manipulation?
Comparative analysis of the frequency and type of DTCA
Differences in the appearance and content of DTCA
Examination of the visual content of DTCA
Conclusion: a missed opportunity: policy implications.

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